October 25, 2024

If you’ve ever been setting up your Facebook ad campaign and suddenly saw the warning “Ad may get zero results” at the ad set level—don’t panic. This is a very common issue, and in most cases, it’s easily fixable. In this quick guide, I’m going to walk you through what causes this warning and how to resolve it, based on what has worked for me (and many of my clients). Let’s break it down together. Why You’re Seeing the “Ad May Get Zero Results” Warning The #1 reason for this warning—your daily budget is too small. While other factors like your audience size can contribute, over 70–80% of the time, it’s all about the budget. If your budget is too low, Facebook doesn’t think it can deliver enough impressions to generate results. How to Fix It Here are the steps I personally take to fix this issue: 1. Increase Your Daily Budget 2. Adjust Based on Location Different locations have different advertising costs. Don’t expect $5 to give you the same reach in the US as it does in Ghana, India, or Nigeria. 3. Let the Ad Run Anyway Sometimes, even if you see the warning, the ad will still perform well.In one of my own campaigns, I left it at $5/day despite the warning—and guess what? It delivered great results. 4. Monitor Performance Let it run for a day or two. If you’re seeing good engagement, leads, or conversions, you’re good to go. If not, adjust the budget or the ad set targeting. Bonus Tips don’t forget to check out the video tutorial for a more hands-on guide.Found this article helpful? Share it with others who may also need to solve the problem of “ads set may get zero result” too! For more digital marketing tips or tips on resolving advertising restrictions, subscribe to our newsletter or follow us on social media.