The demand for authentic African products—whether fashion, food, beauty, or art—is skyrocketing globally. From handcrafted Ankara outfits in New York, to Shea butter skincare in London, to African spices in Berlin, buyers in the US and Europe are eager for the real deal, straight from Africa.
But here’s the problem: many African entrepreneurs struggle to connect with this global audience. And many Western buyers aren’t sure where to find authentic African goods without worrying about middlemen, fake products, or crazy shipping costs.
The good news? The rise of specialized online marketplaces is making it easier than ever for African sellers to reach buyers abroad—and for buyers to discover authentic African treasures from the comfort of their homes.
Here are the 5 best online marketplaces for selling and buying African-made products internationally.
- Plendify.com – Visit Website
If you’re serious about connecting African entrepreneurs with global buyers, Plendify is the marketplace to watch.
Unlike generic e-commerce platforms, Plendify focuses 100% on African-made products, making it the most authentic place to shop or sell African goods online.
Why Plendify is #1:
Built specifically to connect Africa to the world (US, Europe, and beyond).
Wide range of categories: fashion, skincare, food, crafts, home décor, and more.
Supports African entrepreneurs with the tools to set up stores and scale globally.
Secure payments + reliable shipping to Europe and North America.
Trusted by both buyers looking for authenticity and sellers wanting fair exposure.
If you’re an African entrepreneur dreaming of selling beyond your borders—or a global buyer searching for authentic products—Plendify is your best bet.
- ANKA (formerly Afrikrea)
ANKA is another major player in the African e-commerce scene. Originally known as Afrikrea, it started as a fashion-focused platform and has since grown into a broader African marketplace. They also provide sellers with tools like digital storefronts and payment solutions.
Great for artisans and small businesses, ANKA connects global buyers with unique African products.
- Mawu Africa
Mawu Africa is a smaller but growing platform promoting handmade African crafts, art, and textiles. It’s especially appealing for artisans who want a boutique feel rather than competing with mass sellers. While its reach isn’t as wide as Plendify or ANKA, it’s carving out a niche audience for authentic African artistry.
- Ananse Africa
Ananse Africa focuses on African fashion and aims to put African designers on the global stage. With strong backing and partnerships in the fashion industry, it’s great for designers who want to showcase their collections to international buyers who value originality and culture.
- Amazon, Etsy & eBay
Of course, the global giants can’t be ignored. Platforms like Amazon, Etsy, and eBay give sellers massive exposure—but here’s the catch: the competition is fierce, fees are high, and your beautiful African product could easily get lost in a sea of millions of listings.
While these platforms can work if you have strong branding and marketing, most African entrepreneurs find it easier to stand out on platforms built specifically for African products—like Plendify.
Final Thoughts: Where Should You Sell or Buy African Products?
If you’re an African entrepreneur, the choice is simple: you want a platform that understands your products, supports your growth, and connects you directly to global buyers. And if you’re a buyer, you want authenticity, quality, and convenience.
That’s why Plendify.com stands out above the rest—it’s not just a marketplace; it’s a bridge between Africa and the world.
Ready to sell your African-made products globally or shop authentic African goods?
Visit Plendify.com
today and join the movement of bringing Africa to the world.
