If you’ve been looking for a practical way to make money online in Africa, Selar is one of the simplest platforms to get started with. Over the past year, I’ve personally earned close to $2,000 on Selar selling digital products and services. And in this article, I’ll walk you through exactly how you can do the same.
Selar is an e-commerce platform that works like Shopify, but it’s much more beginner-friendly. It allows you to create your own mini online store, upload your digital or physical products, and start receiving payments from anywhere in the world—even without owning a personal website.
Step 1: Create Your Selar Account
Go to the Selar website
and sign up for an account. All you need is your name, email, and a password. Once you confirm your account, you’ll have access to your dashboard where you can start adding products.
Step 2: Add Your Product
Inside your dashboard, go to Products > Add Product. Selar gives you three main options:
Physical Products – books, electronics, etc.
Digital Products – eBooks, PDFs, courses, music, templates, and more.
Tickets – for events, workshops, or webinars.
For example, most of my products are digital (like courses and downloadable files) or services (like digital marketing consultations via Zoom).
When adding your product, make sure to:
Upload a clear product image (at least 300 x 300 pixels).
Write a compelling description with highlights, formatting, and strong keywords.
Set your price (in local currency or USD).
If you’re offering discounts, strike out the original price so buyers can see the savings.
Step 3: Receive Payments
One of the best features of Selar is its wallet and payout system. Once your product starts selling, your money will reflect in your wallet.
You can withdraw earnings once you reach ₦1,000 (about 100 GHS).
Payouts are made directly to your bank account.
Selar supports payments in Naira, Cedis, and even USD, making it perfect for international sales.
Step 4: Drive Traffic to Your Products
Now, here’s the secret most people miss: creating a Selar store is just step one. To actually make money on Selar, you need traffic, people who see and want your product.
When I started on Fiverr back in 2018, I spent almost two years without a sale because I didn’t know how to bring traffic to my offers. It wasn’t until I started building my YouTube channel, blogging, and learning digital marketing that sales started coming in consistently.
Some proven ways to drive traffic include:
Creating content on YouTube or TikTok.
Running Facebook and Google Ads to your Selar product links.
Using email marketing to promote your store.
Leveraging social media communities where your audience hangs out.
Remember: you must provide real value and market your services properly if you want to succeed.
Step 5: Grow and Scale
As your store grows, you can add more products, improve your descriptions, and even upsell services. Selar also offers Pro features like subscription models, online video streaming, and advanced analytics.
With consistency, you’ll be able to turn Selar into a reliable source of income.
Inconclusion
Making money on Selar is possible for anyone willing to put in the work. Don’t expect overnight success—it took me years to build the skills and traffic sources that allow me to make money online today. But once you get it right, Selar can become one of your best income streams.
If you want to go beyond Selar and learn how to achieve financial freedom, I dedicated a full chapter (Chapter 11) in my book Achieving Your Greatest Dreams
to this exact topic.
Download your copy today and take the next step toward building wealth.
Selar is an all-in-one e-commerce platform that allows you to sell digital products, physical goods and online services across Africa and beyond. You can create your own online store, upload your products and receive payments directly through Mobile Money, bank transfers or cards. It’s beginner-friendly and you don’t need a website to start selling or receiving payments.
To make money on Selar, start by creating an account, adding your digital or physical products, and promoting them online. Popular products include ebooks, courses, templates and consultations. Drive traffic to your store through social media, YouTube or ads. Once people buy your products, your earnings appear in your Selar wallet, which you can withdraw to your local bank account.
Yes. Selar supports payments and withdrawals in Ghana (GHS), Nigeria (NGN), Kenya (KES), and USD for international buyers. Once your customers make payments, the funds are stored in your Selar wallet. You can withdraw anytime after reaching the minimum payout threshold (₦1,000 or 100 GHS), directly to your local bank or Mobile Money account.
Digital products: ebooks, courses, PDFs, templates, music, etc.
Physical products: books, clothing, electronics, etc.
Event tickets or services: for webinars, coaching, or consultations.
Selar also supports subscription models and online streaming for creators who want to scale their income.
To increase your sales on Selar, focus on driving consistent traffic. Create valuable content on platforms like YouTube, TikTok, or blogs, and promote your Selar links. You can also use Facebook and Google Ads, collaborate with influencers, and build an email list to reach potential buyers. The more people see your offers, the more likely you are to make consistent sales.
David Asaana is a Digital Marketer, Author, and Entrepreneur with over five years of experience. He has worked with 4,000+ clients across Ghana, the USA, the UK, and beyond, and his YouTube channel—where he shares step-by-step tutorials on digital marketing and business growth—has reached more than 1.8 million views.
