Step-Step method on how to solve, “PROMOTING A YOUTUBE VIDEOS WITH GOOGLE ADS”
Step 1: When you go to the YouTube studio, move to promotions tab, under the promotion tab, they will show you a preview and it will normally be the latest video you have published but if you want to use a different video, I will show you,
Click on get started and select the Google ad account if you have several Google ads account, they will all show, select the one you want and click on next.
Go to where they will ask you, what is your main goal or objective, do you want audience growth that is if you want more subscriptions, we have video views that is if you what more people to watch your video, there is also website visits that is if you want to drive viewers to your website, you can choose anyone that is align with your purpose you want to run the ad.
Step 2: click on next, and next and then remove the locations you don’t want, scroll down to advanced targeting if you want to add the language the people speak after that you click on next then you indicate your total budget and the DAT it should end.
After that you will go and select your daily budget, if your target location is US Canada either any country in the north America, Europe or Australia I will advise that your budget should be more than $5, the CPM for Ghana is comparatively lower that is why you have to use $5 per day.
Go down further then choose the date, so you go further and make additional settings, the devices that you want people to see it, if you want to do ad scheduling which part of the day people should watch it, you can do than then you go further to the video you will be asked to put the link for the video copy it and paste it.
Step 3: Now choose the call to action so on call to action you have, show up; sign up, buy now. Put buy now then we have up to five headlines and then descriptions, get your headlines. The headlines are of 30 characters they should be shorter,
After you are down will all that check your preview, it should appear the way you want it, and click on create campaign, click on overview it will start to run.
Don’t forget to check out the video tutorial for a more hands-on guide.
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